A strong CRM system is a catalyst for reaching your strategic business initiatives. Join us on Feb. 2 in NYC to hear Rick McCutcheon’s presentation. You can register here
You want to grow your business. You want to identify new markets. You want to exceed goals you didn’t even know you could come close to reaching.
You’ll find no better tool to getting the most from your sales staff, and create the ability to reach new markets and new performance highs than a properly employed customer relationship management – or CRM – software.
Let’s be clear. In some shape or form, every business uses a form of CRM already. Sometimes it’s an excel spreadsheet. Sometimes it’s a bunch of scraps of paper.
When a sales individual realizes they need to take a note about something – even name, address, key point in a discussion – it’s really their acknowledgement that they need some organization to their information management.
Quite frankly, the more organized a sales professional is, the easier the job becomes.
A properly employed CRM system saves a company time and money. It creates a system that puts a sales force directly in contact with prospects, leads and clients on a regular timely basis. It can even open the door to new inbound prospects, opening markets throughout the globe.
It detangles interdepartmental communication. Time and energy is lost when a sales department needs to depend on an accounting, purchasing or marketing department to turn over important information to progress a client’s interest or even close a sale. With a CRM database that integrates important information from multiple departments, there’s quicker access to information and a new understanding of the business on all fronts.
CRM system abilities have grown tremendously in recent years. A Microsoft dynamics system now offers the ability to quickly research information about any company. Add on products allow for direct marketing via email, social media – or even document completion and development. A CRM system has become a one-stop catalyst of better business development.
Enhanced reporting processes can be built in that reflect the specific interests, benchmarks and trends of your specific business. And, as times change, reports can be updated to reflect new KPIs and other business interests.
The bottom line, is we’re living in a more complicated, more competitive business environment. It demands state-of-the-art attention to detail.
That means business needs to live with a CRM culture. CRM isn’t a one-time adoption, it’s the implementation of a powerful tool, rich in market and customer information that allows a user to reach their personal and business potential.
I will be facilitating a Planning for CRM Success Workshop at the Microsoft Manhattan Office on February 2nd. I want to thank Microsoft and the event sponsor Cloud Strategies for organizing this event. Please register at here